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PossibleNOW, Inc. Expands at Chattahoochee Corners in Duluth
Posted December 11, 2009
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PossibleNOW, Inc. is doubling its space and relocating from 4375 River Green Parkway to 4400 River Green Parkway after leasing 18,889 SF of office space from The Alter Group at the 106-acre Chattahoochee Corners business park, in Duluth, GA.
Gregg Metcalf, Vice President, represented The Alter Group.
Rob Coatsworth, Broker with CTR Partners, LLP, represented PossibleNOW in the transaction.
Chattahoochee Corners is located on Peachtree Industrial Boulevard in Gwinnett County (Duluth), GA. The park's first three phases have 627,291 SF of office and service-center space. Phase IV completion will give Chattahoochee Corners more than 1 million SF of space.
PossibleNOW's primary requirements to complete this transaction were the ability to tear up its old lease, which did not expire until 2010; retain the ability to expand in the future; and remain close to its current location.
"To accommodate them, we are combining three existing suites into one. This is generally an extremely expensive process, but we were able to value engineer the process to control costs," said Metcalf.
Metcalf also said PossibleNOW has an ongoing right of first refusal on the entire 50,000 SF building.
PossibleNOW is the leading provider of direct marketing compliance solutions, consumer privacy preference management and marketing services. The firm's services are used by industry leaders in global direct marketing. PossibleNOW also offers information technology services.
According to Scott Frey, President & CEO of PossibleNOW, "PossibleNOW is growing at a very rapid pace. Since our business was launched ten years ago, we have doubled our office space nearly every two years. In planning for continued growth, it was important for us to work with a landlord who could provide the necessary options for future expansion. The arrangement with Alter gives us the flexibility and support to manage our accelerated growth. I'm particularly excited about customizing the new space to meet the needs of our staff so that they can better serve our customers."
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