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Artemis Automation Selects High-Tech BtoB PR and Marketing Firm Arketi Group for Launch
Posted April 19, 2011
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Arketi chosen to create and launch positioning in the marketplace
ATLANTA -- Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced it has been chosen by Artemis Automation, an automated lighting control company, to develop the company's messaging and branding.
"As Artemis grows by helping clients achieve higher levels of energy efficiency and improve their bottom line, we needed an agency that is familiar with highly technical products and services," said Mike LeMay, vice president of business development at Artemis Automation. "With their strong background in marketing and branding, we were confident Arketi can move our company forward in the marketplace and help us build our brand in the exciting arena of lighting automation."
Arketi is developing the messaging and branding for Artemis, along with sales collateral and a new website. Arketi is using both traditional and digital marketing practices to position Artemis as a leading provider of wireless lighting automation for government agencies and superstructures.
"In a competitive niche market such as lighting automation, messaging and branding play a critical role in a customer's choice of service provider," said Sami Jajeh, principal of Arketi Group. "By developing a consistent message platform and streamlining their marketing efforts, Arketi will help Artemis effectively communicate with their target audiences and build market share."
About Artemis Automation
Artemis Automation delivers an end-to-end automated lighting control system that reduces energy costs and improves safety. The company's innovative lighting solutions leverage wireless mesh technology to deliver a higher performance lighting management experience from installation to monitoring. Artemis Automation provides a full range of energy efficient offerings for companies in a variety of sectors including retail, banking, municipalities and stadium authorities looking for ways to save on electricity. With U.S. offices in New York, Puerto Rico and Atlanta, Artemis Automation provides commercial lighting solutions to help companies reduce energy consumption and save on electricity bills.
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Arketi's core belief is that marketing generates revenue. Clients benefiting from this approach to B2B marketing include A.D.A.M., Cbeyond, digiChart, Sage Software, Stonesoft, The Network and Xerox Litigation Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.
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