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Dalton Agency and Kilgannon Join Forces
Posted February 3, 2012
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Merger Creates Dalton Agency Atlanta
JACKSONVILLE, Fla. & ATLANTA--(BUSINESS WIRE)--Jacksonville-based Dalton Agency, an advertising and public relations agency, and Kilgannon, an Atlanta-based, advertising agency, announced today that the two firms have merged. The joined companies will operate under the Dalton Agency name with Kilgannon serving as the newly expanded group's Atlanta office. The Dalton Agency currently has offices in Jacksonville, Orlando, Savannah, Ga., and Columbia, S.C.
While terms of the deal were not disclosed, the now combined agency has approximately $35 million in invoiced billings and employs approximately 100 individuals between the five offices, with Jacksonville continuing to serve as the company's headquarters. The combined-agency client list includes: American Heart Association, BAE Systems Products Group Safariland, NFL Jacksonville Jaguars, McDonald's, Bealls Department Stores, Manheim, Shands Healthcare, and SouthernLINC Wireless, among others.
"The Dalton and Kilgannon teams are excited by the growth opportunities this merger represents in the Southeast," said Jim Dalton, president and CEO of the Dalton Agency. "Operationally, we see our future firmly imbedded throughout this region of the country while providing services to clients throughout North America, Europe, Asia, and South America. Kilgannon has a tremendous track record of success with clients in the region as well as those with global footprints."
The Dalton Agency, founded in 1989, is recognized as one of the top advertising agencies in Jacksonville. During the past five years the agency has expanded its service offerings in several strategic areas of communications, including: public relations, social media, on-line digital, and video production.
Founded by Rena Kilgannon in 1988, Kilgannon has measured outcomes in terms of client success - achieving business goals and sales growth. The agency specializes in clients that have multiple target audiences, complex and varied product offerings, dealer distribution markets and long sales cycles. Kilgannon ranks as the fifth largest independent advertising agency in Atlanta and consistently is listed as one of the Top 100 business-to-business agencies in the country by BtoB magazine. Rena Kilgannon will serve as president of the Dalton Agency Atlanta office.
Active in the advertising industry and in the Atlanta community, Kilgannon is a member of the 2010 Leadership Atlanta class and she was the 2008 recipient of the Silver Medal, the highest award presented by the American Advertising Federation. Fellow Kilgannon principal Michael Reineck will serve as chief financial officer for the Dalton Agency.
"We have come to know Jim and his agency through our work with AMIN Worldwide, a global alliance of independently owned agencies," said Kilgannon. "What began as an initial conversation comparing business notes about our two agency's goals and values soon developed into what we envisioned as a great opportunity for both our companies and our clients."
About the Dalton Agency
The Dalton Agency, an advertising and public relations firm, represents a wide range of regional, national and international clients. The agency provides award-winning creative designs and brand development, public relations and social media strategies, government relations, public affairs, media placement, crisis communications, interactive and digital design and programming, as well as television and radio production services. Learn more by visiting its website at www.daltonagency.com.
About Kilgannon
Kilgannon is an Atlanta-based, advertising agency that serves both national and international audiences. Its expertise is developing compelling digital, broadcast, print, social, and experiential programs that engage customers and achieve measurable business outcomes. For more information, visit kilgannon.com or call 404.876.2800.
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