Digital Marketing Firm Arketi Group to Create Path-Tec’s New Brand Identity, Website

8/11/15

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was selected by Path-Tec, a leading provider of specimen management solutions, to relaunch its brand identity and website.

With the goal of positioning Path-Tec as a leader in specimen management technology, Arketi first completed a brand identity refresh. This involved an updated logo and complete redesign of Path-Tec’s collateral strategy, including corporate and product brochures, email templates and trade show materials. With the new branding in place, Arketi then created a web presence for Path-Tec that elevated its brand and provided a better user experience for customers.

“Path-Tec had simply outgrown our brand. The advances we made in our specimen management services and technology were not reflected in how we presented ourselves to customers and prospects,” said Kevin Boykin, founder and CEO of Path-Tec. “With a solid grasp on our solutions, Arketi has been able to modernize our brand in a way that showcases us as a national expert.”

With the help of its technology platform, SpectraPath, Path-Tec works with laboratories to improve supply and kit management, inventory management, specimen and supply logistics, and client management. In addition, SpectraPath’s mobile component, SpectraLink, provides users with real-time job and data capture to easily track deliveries and specimen pickups, while improving courier routing, tracking and communications.

“Path-Tec’s decision to rebrand the website and the company’s brand identity is a bold move many organizations are apprehensive about. But with clear goals and objectives, the decision was clear for the senior leadership team,” said Micky Long, vice president and practice director of lead nurturing at Arketi Group. “The re-launched Path-Tec website is fresh and modern showcasing its industry-leading technology.”

Visit http://www.path-tec.com/ to view Path-Tec’s new website in action.

About Path-Tec

Path-Tec is a leading provider of specimen management solutions, including specimen collection kit design, production, distribution, tracking and auto-replenishment. We understand the importance of specimen integrity so we work with laboratories to design kits that assist with proper specimen collection and protection, meet transportation regulations and include tools to track supplies and specimens. We allow the laboratory to focus on their core competencies while we focus on reducing their time and costs associated with the specimen collection and transport process.

About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox Business, Brightree, PMG and Xerox. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.

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