Children’s Museum of Atlanta Launches New Logo and Website as Part of Dramatic Renovation Project


The Children’s Museum of Atlanta’s highly anticipated renovation project is now officially in gear to offer an even more inspiring place for young minds to explore and learn through the power of play. As part of its dramatic transformation, the Museum has unveiled a new logo to reflect the Museum’s enhanced look and launched a redesigned website ( to offer a streamlined digital platform with a more playful design and user-friendly interface.

“As we work on transforming the look and feel inside the Museum, we knew we needed a bolstered brand and website to reflect our updated offerings,” said Jane Turner, executive director of the Children’s Museum of Atlanta. “This is our first major renovation in the brand’s 12 year history, and these new logo designs are a better representation of the Museum and its mission to spark imagination and inspire discovery for all children through the power of play.”

The new logo resembles a gear, with symbols to represent the focuses of learning offered at the Museum: culture and geography, health and wellness, social and emotional, literacy and STEAM (science, technology, engineering, arts and math education). The fresh branding better emphasizes the Museum’s mission to provide highly engaging, immersive and informal learning focused on the whole child. Sparks Grove, an experience design firm, designed the new logo.                       

“We really shared the Children’s Museum’s vision to refine and further position their brand as a catalyst for play-based exploration of the world that ignites curiosity in every child,” said Heather Regna, Executive Director of Sparks Grove. “We created the new logo to help weave that vision though the entire brand experience.”

Easy-to-navigate content, social media links and playful visuals come together on the newly launched website to offer a more user-friendly interface and detailed overview of what visitors can expect at the Museum. The website highlights key information about the Museum, including renovation updates, permanent exhibits, educational programming calendars, focus learning areas, membership options, donor support, visitor FAQs and additional Museum offerings. also features the Museum’s “Growing into the World” blog, which includes timely posts about Museum happenings, family engagement ideas and exhibit topics, along with resources to learn more about early childhood education and development. The website was designed by Dagger Digital, a local design agency that specializes in creating dynamic, content-managed websites. 

Families are encouraged to visit the Museum’s new website to stay up-to-date on renovation progress and community outreach programs.

The Children’s Museum is building a new world!

Atlanta’s only Children’s Museum has begun construction on their massive renovation. The project, set to be completed in late 2015, will add two new permanent exhibits and a new 3,000 square foot mezzanine level. Project highlights also include the reinvigoration of the four existing galleries of the Museum, the addition of a new permanent performance space for the Imaginators, the Museum’s troupe of professional actors and educators, and many other upgrades to existing spaces that will completely transform the experience for Museum visitors. This extensive renovation allows the Museum to further its commitment to the community as a world-class children’s museum and continue to help ignite curiosity, imagination, problem-solving skills and a love of learning in the next generation of Atlantans.  For more details,

About The Children's Museum of Atlanta:

The Children's Museum of Atlanta is a smart place to play and a non-profit organization offering a family-friendly space filled with interactive, educational exhibits and programming for children ages eight and under. The Museum’s mission is to spark imagination and inspire discovery and learning for all children through the power of play. The Museum’s four permanent learning zones consist of bright, creative, hands-on exhibits that are designed to give children an opportunity to learn through play. The Children’s Museum of Atlanta also offers parties, memberships, field trips, summer camp, and private events.

For more information or to support The Children's Museum of Atlanta, visit their website at or call 404.659.KIDS [5437]. 





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