Arketi Group, a high-tech business-to-business public relations and digital marketing agency, will lead strategic PR initiatives for Salesfusion, a leading provider of marketing automation technology for mid-sized businesses.
The Salesfusion team tapped Arketi Group to build a public relations strategy, develop case studies, execute a media relations program targeting key media, and drive thought leadership content through bylined articles, awards and analyst relations.
“Marketing automation is an increasingly popular yet crowded space,” said Malinda Wilkinson, chief marketing officer of Salesfusion. “Breaking through the buzz requires a comprehensive strategy and solid execution to get in front of the right audiences. Arketi’s record of media success is what we need to ensure our message is clear and mid-market companies understand how we deliver value to their organizations.”
Salesfusion’s easy-to-use marketing automation platform helps mid-sized businesses attract opportunities, convert them into customers and nurture them into lifetime relationships.
“Our integrated approach to public relations combines the necessary programs to ensure the team meets the company’s business objectives,” said Mike Neumeier, principal at Arketi Group. “With more than seven years of hands-on experience in leveraging marketing automation systems for clients, we’re thrilled to put that knowledge to work for Salesfusion as its PR partner.”
Salesfusion recently debuted on the Gartner 2015 Magic Quadrant for CRM Lead Management. Earlier this year, Gartner named Salesfusion as a 2015 Cool Vendor, while SugarCRM also recognized it for its seamless CRM integration.
Salesfusion makes the promise of marketing automation accessible to all levels of marketers. Shining a light on the handoff between sales and marketing with native integration to CRMs, Salesfusion creates a unified funnel to ensure no lead is left behind. More than 400 small and mid-sized businesses rely on this comprehensive yet easy-to-use platform to engage in long-term relationships that drive more qualified leads, improve conversion rates and increase revenue. For more information visit www.salesfusion.com or on Twitter @salesfusion.
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox Business, NCR, PMG and Xerox. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.