Atlanta-area Simon Centers Support the Fight Against Breast Cancer with Susan G. Komen through ‘Mission Pink’

10/1/15

Atlanta-area Simon centers announced today that it will be participating in a national engagement with Susan G. Komen® to support the fight against breast cancer, engaging employees, retailers and shoppers in ‘Mission Pink®’ events throughout the month of October.

“As an active member in this community, Atlanta-area Simon centers provide an ideal backdrop for raising awareness and encouraging support in finding a cure for breast cancer, a disease we know affects many of our employees, retailers and shoppers every year,” said Shelley Korenbrot, director of marketing and business development for North Georgia Premium Outlets.

“We are delighted to be working with the dedicated people at Simon,” said Dr. Judy Salerno, Komen President and CEO. “With one case of breast cancer diagnosed every two minutes in the U.S., programs like Simon’s ‘Mission Pink’ play a key role in bringing our mission to people in communities across the country. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer, and move toward a world with no breast cancer.”

Visitors to Atlanta-area Simon centers will notice that the Guest Services booth will be outfitted in pink and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories. Other planned activities include:

Calhoun Premium Outlets

  • Wall of Strength: For a $1 donation, survivors, families and friends can write their message of strength on a foam board “brick.” The bricks will be placed on the “Wall of Strength” located at the Information Center in Suite 14.

·         Voucher Program: During the entire month of October, shoppers can purchase a voucher containing retailer discounts of 25% off one item (at participating retailers) at Simon Guest Services for $10 with 100 percent of these proceeds benefiting Susan G. Komen.

  • Meet with Susan G. Komen: The community can get involved and help Susan G. Komen’s mission by visiting with volunteers of the organization and survivors of breast cancer on October 17 from 10 a.m. – 6 p.m.

Lenox Square

·         Join Lenox Square for its Pink Patio Party on Friday, October 23 from 11 a.m. – 1 p.m. in the Fashion Café. For a $1 donation, survivors, families and friends will have the chance to have their photo taken in a photo booth while holding their message of strength in support of the fight against breast cancer. Shoppers are encouraged to share their messages on social media using the hashtag #MissionPink. 

·         Style Passes: During the entire month of October, shoppers can purchase a Style Pass containing retailer discounts at Simon Guest Services for $5 with 100 percent of these proceeds benefiting Susan G. Komen.

Mall of Georgia

  • Wall of Strength: For a $1 donation, survivors, families and friends can write their message of strength on a foam board “brick.” The bricks will be placed on the “Wall of Strength” located in The Village next to the fountain.

·         Style Passes: During the entire month of October, shoppers can purchase a Style Pass containing retailer discounts at Simon Guest Services for $5 with 100 percent of these proceeds benefiting Susan G. Komen.

·         Pose for Pink: Join Mall of Georgia and Susan G. Komen on Saturday, October 10 from 12 p.m. – 5 p.m. in Center Court. For a $1 donation, survivors, families and friends will have the chance to have their photo taken in the “pink'd out” photo booth while holding their message of strength in support of the fight against breast cancer. The photos will be displayed on the center’s Wall of Strength. Shoppers are encouraged to share their messages on social media using the hashtag #MissionPink.

North Georgia Premium Outlets

  • Message of Strength: For a $1 donation, survivors, families and friends will have the chance to take their photo in front of the Step and Repeat adjacent to Simon Guest Services in the Food Pavilion, while holding their message of strength in support of the fight against breast cancer. Shoppers are encouraged to share their messages on social media using the hashtag #MissionPink.  Shoppers can write a message on Fridays and Saturdays during October (excluding October 2) from 11 a.m. – 7 p.m.

·         Voucher Program: During the entire month of October, shoppers can purchase a voucher containing retailer discounts of 25% off one item (at participating retailers) at Simon Guest Services for $10 with 100 percent of these proceeds benefiting Susan G. Komen.

  • Meet with Susan G. Komen of Greater Atlanta: The community can get involved and help Susan G. Komen’s mission by visiting with volunteers of the organization and survivors of breast cancer on October 17 from 12 p.m. – 5 p.m. Susan G. Komen will “take over” the Message of Strength photo area and test shoppers’ breast cancer awareness knowledge through a trivia game.

Phipps Plaza

·         Join Phipps Plaza for its Pretty in Pink at the Plaza event on Saturday, October 24 from 12 p.m. – 5 p.m.in Monarch Court. For a $1 donation, survivors, families and friends will have the chance to have their photo taken in the “pink'd out” photo booth while holding their message of strength in support of the fight against breast cancer. Shoppers are encouraged to share their messages on social media using the hashtag #MissionPink. Attendees will also have the opportunity to make a pink swag bag filled with various pink treats.

·         Style Passes: During the entire month of October, shoppers can purchase a Style Pass containing retailer discounts at Simon Guest Services for $5 with 100 percent of these proceeds benefiting Susan G. Komen. Shoppers can also donate $5 in exchange for a classic pink ribbon pin to help show their support for the cause.

·         Phipps Plaza will go PINK during October by decorating its columns with pink lights, turning the Monarch Court fountain pink and adding pink landscapes and florals throughout the center.

During October 2015, Simon is proud to support Susan G. Komen through various fundraising initiatives, and along with the help of generous customers, will guarantee a contribution of at least $250,000.   

About Simon:

Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.

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