Integrated Communications Agency Arketi Group Presents Webinar, “Don’t Let Talking Creative Scare You”


Arketi Group, a high-tech business-to-business public relations and digital marketing agency, will host a complimentary webinar that helps project team members understand their design team’s needs.

Led by Jim Densmore, Arketi’s vice president, director of creative services, the webinar will focus on helping creative and non-creative teams work together to successfully generate designs that sell products and builds brands.

The free webinar, Don’t Let Talking Creative Scare You will be held Tuesday, October 20 from noon to 12:30 p.m. EDT. Tweet this.

The 30-minute webinar covers effective ways to help marketers better communicate with designers and write powerful creative briefs. Click here to register for this free webinar.

Densmore will share five key strategies to help marketing and communications professionals:

  1. Develop an effective and succinct creative brief
  2. Understand deadlines and time frames for standard projects
  3. Use the right criteria to evaluate creative work
  4. Avoid saying the wrong things to a designer
  5. Master the technical terminology of the designer’s language

“If design is not something you deal with every day, sharing your project goals and ideas with a designer can be intimidating,” said Densmore. “Confusion often results from miscommunication failures between parties. When everyone is on the same page about a project’s goals and objectives, getting to the final product is usually smoother and less scary.”

Click here to register for this free webinar.

About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox Business, NCR, PMG and Xerox. For more information, call 404-929-0091 ext. 210 or visit

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