Arketi earns industry recognition for designing new company website
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was honored as a Silver Winner in the 2015 W3 Awards for website design. Arketi’s new site was launched in January 2015 and embodies the latest best practices in web development including responsive design, a clear visual path, and interactive components.
“As the marketing landscape has evolved, Arketi has added new digital capabilities, including search and video, innovative tools and updated messaging and branding,” shared Rory Carlton, principal at Arketi Group. “A new website was needed to communicate our expanded marketing offerings specifically for B2B technology companies, and to showcase the results Arketi is delivering for clients such as Cox Business, NCR, and Equifax. It was also an opportunity to showcase our in-house web design and development capabilities.”
The W3 Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award-winning sites, videos and marketing programs. Attracting organizations of all sizes across industries, the W3 Awards equally recognizes organizations ranging from small firms to Fortune 500 companies and international agencies.
“As a digital marketing firm, Arketi Group builds websites for B2B tech companies all the time. But an overhaul of our own site was definitely overdue – otherwise we were at risk of becoming the shoemaker’s children!” joked Carlton. “Part of our rigorous creative process is to constantly critique our work to ensure we’re delivering the most effective marketing solutions. When you’re your own client, things get even tougher.”
“As befits an integrated PR and marketing agency, almost everyone at Arketi had some say in the new site. So it’s gratifying that the W3 judges – themselves industry professionals who see top-notch work every day – have honored arketi.com with this award.”
Winning entries for the W3 Awards were selected by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body consisting of top-tier professionals from a “Who's Who” of acclaimed media, interactive, advertising, and marketing firms. The AIVA oversees all judging and provides strategic direction for the W3 Awards. In the website category, entries are judged on creativity, usability, navigation, functionality, visual design, and ease of use.
For a complete list of 2015 W3 Award Winners, visit https://www.w3award.com/winners/.
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox Business, NCR, Recall and Xerox. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.