Arketi Group was recognized for its exceptional work in BtoB PR and marketing, earning four awards at the 2015 PRSA Georgia Phoenix Awards Celebration.
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was recognized for its exceptional work in BtoB PR and marketing, earning four awards at the 2015 PRSA Georgia Phoenix Awards Celebration.
The Phoenix Awards is a competition designed by the Georgia Chapter of the Public Relations Society of America (PRSA) to recognize projects and programs that demonstrate excellence in the public relations profession in Georgia. With more than 800 members, PRSA Georgia is the second largest PRSA chapter in the U.S.
“Industry recognition among the best and brightest peers during the PRSA Georgia’s Phoenix Awards celebration is truly an honor and recognizes the real, business-based results we deliver with our clients,” said Mike Neumeier, principal at Arketi Group. “For Arketi, this year’s awards marks a decade of earning consecutive PRSA Georgia Phoenix Awards on behalf of our clients. Without the teamwork of our clients, none of this would be possible.”
Arketi was awarded Phoenix Awards for the following:
Editorials/Op-Ed Columns for NCR’s opinion piece in the Atlanta Journal Constitution for NCR Silver, a subsidiary of NCR Corporation, which powers NCR Silver a mobile point-of-sale platform. Arketi secured an op-ed positioning Chris Poelma, its new president, as a thought leader. The article was published in the print and two online versions of the AJC earning a combined circulation of approximately 1.1 million people and praise for Chris by the Metro Atlanta Chamber.
Writing – Bylined Trade/Business Article for Arketi’s bylined article for Cox Media, the advertising solutions division of Cox Communications. Arketi secured and wrote a bylined article on programmatic advertising with AdWeek’s LostRemote blog. The published article developed thought leadership within trade outlets, reached a circulation of 246,846 and generated additional coverage from MediaPost with a circulation of 22,804.
Writing – Technical Writing – Trade/Business Media for Arketi’s trade bylined article for Aptean, a global leader in enterprise software solutions. Arketi secured a bylined article showcasing Aptean as an expert in track and trace technology in three trade publications. It was published online in Manufacturing Business Technology, Food Manufacturing, and Manufacturing.net reaching a combined circulation of 260,000.
Arketi earned a Certificate of Excellence Award for the following:
Webcasts for a live 30-minute webinar for Recall, a provider of digital and physical information management services. To position Recall as an educational resource for small and medium businesses, Arketi orchestrated the complete webinar project and exceeded objectives by generating a sales pipeline of $290,000 in potential revenue, a total of 194 registrations and 79 attendees.
To see the complete list of 2015 Phoenix Award and Award of Excellence winners, visit: http://www.prsageorgia.org/?page=phoenixawardsmain.
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox Business, NCR, PMG and Xerox. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.