Carlos Hidalgo is the most influential B2B marketer in the United States and ANNUITAS is among the top 25 most influential B2B marketing brands, according to analysis from Onalytica, a provider of influencer marketing intelligence. Hidalgo is CEO and Principal of Atlanta-based ANNUITAS, a demand generation strategy and change management firm.
To determine who was influencing online B2B marketing discussions in both the U.S. and the U.K., Onalytica examined the individuals and brands driving the most conversation on Twitter. The firm analyzed more than 26 thousand Tweets from August 21 through November 18, 2015 around the query “B2BMarketing.” From 4,911 Tweets, Onalytica identified the top 100 most influential brands and individuals in the U.S. and the U.K. who were leading the discussion on Twitter.
“ANNUITAS is a team of passionate B2B marketers and thought leaders who guide enterprise level B2B companies in developing effective demand generation strategies,” said Erika Goldwater, vice president of marketing for ANNUITAS. “We practice what we teach our clients and set an example for how they can become leading influencers in their specific industries. We partner with our clients to not only develop and design the strategies needed to succeed in the competitive B2B environment, but ensure these strategies are implemented and optimized.”
Hidalgo (Twitter handle @cahidalgo) ranked number one in the U.S. with an influencer score of 8.7. ANNUITAS (Twitter handle @_ANNUITAS) ranked 16 with an influencer score of 3.63 in the list of influential B2B marketing brands. Hidalgo is not the only influential member of the ANNUITAS team. Goldwater (Twitter handle @erikawg) ranked 35 with an influencer score of .61, while director of strategy Sarah Shelnut (Twitter handle @SarahShelnut) ranked 38 with an influencer score of .51.
Onalytica’s scoring methodology took into account the number and quality of contextual references that a user received on Tweets related to B2B marketing. The calculations were independent of a user's number of followers, but Onalytica filtered the lists based on how much a user was engaged in the conversation.
Complete results of the “B2BMarketing Top 100 Brands & Individuals” report are available from Onalytica. Founded in 2009, Onalytica specializes in providing Influencer Relationship Management software and supporting professional services to help brands scale 1-to-1 Influencer Relationship Management results.
ANNUITAS is a Demand Generation Strategy and Change Management firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. Known for its Demand Process? methodology, ANNUITAS works with clients to determine their demand strategy and implement processes that lead to self-sustainability and longer-term optimization. Learn more at http://www.ANNUITAS.com.