Arketi at the TAG Marketing Awards ceremony
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, earned best integrated marketing campaign from TAG, the Technology Association of Georgia, for its work with NCR Silver, the cloud-based point-of-sale (POS) platform powered by NCR Small Business.
Arketi’s efforts on behalf of NCR Silver resulted in an increased media reach, successfully raised NCR Silver as a top-of-mind mobile POS solution in a crowded space and positioned the division’s executives as thought leaders in media outlets like Yahoo! Small Business.
This year’s TAG Marketing Awards focused on the new, exciting and innovative role of human-to-human technology marketing, which is connecting to people, building relationships and growing B2B businesses with human connections.
Arketi researched, developed and executed a strategic program designed to build awareness for NCR Silver as a complete mobile payments platform for small businesses and create a steady stream of news. The target audiences were small businesses, including merchants, food truck operators and IT decision makers in independent restaurants and franchises.
The campaign garnered more than 70 key pieces of positive media coverage in outlets, including Forbes, Fox Small Business, TechCrunch, STORES, QSR Magazine and Mobile Cuisine. The “Small Business, Big Buzz” campaign for NCR Silver was one of 12 entries in the Best Integrated Marketing of the Year.
“The NCR campaign was up against some tough competitors, but we’re honored to be recognized by TAG Marketing for our integrated PR and marketing approach in this campaign,” said Mike Neumeier, principal at Arketi Group. “We look forward to another exciting year ahead with the innovative NCR team and to celebrating more successes in the coming year.”
To see the complete list of 2015 TAG Marketing Award winners, visit: http://www.tagonline.org/news-press/tag-marketing-announces-finalists-for-the-2015-marketing-awards/.
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox Business, NCR, PMG and Xerox. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.