HF Financial and MassMutual Piedmont-Triad Rebrand as MassMutual Carolinas


In celebrating a combined 205 years of service, HF Financial and MassMutual Piedmont-Triad – general agencies of Massachusetts Mutual Life Insurance Company (MassMutual) – come together to rebrand as MassMutual Carolinas. HF Financial will still serve the community as a financial planning firm.

The new name reflects an expanded service area which, along with the Greater Charlotte metro, includes Greensboro, Winston-Salem and Wilmington, as well as Greenville and Columbia, S.C.

"Having greatly expanded our service footprint in 2015, we feel MassMutual Carolinas better describes who we are and what we do," said Timothy C. Flanagan, Jr., CLU, ChFC, CFP®, ChSNC™, President of MassMutual Carolinas. "We are extremely proud of serving our community for the last eighty years and have rededicated ourselves to remaining an industry leader and providing the same exceptional level of service the clients and families we serve have come to expect." 

About MassMutual Carolinas

MassMutual Carolinas (formerly HF Financial) specializes in a broad spectrum of financial services that enables the firm to offer comprehensive strategies to individuals, families and businesses for risk management, asset allocation, estate planning, cash flow and wealth accumulation.

Securities products and services are offered through qualified registered representatives of MML Investors Services, LLC, Member SIPC. 6000 Fairview Road, Suite 400, Charlotte, NC 28210. (704) 557-9600. The firm serves clients in North and South Carolina. More information is available at https://carolinas.massmutual.com/.

Founded in 1851, Massachusetts Mutual Life Insurance Company (MassMutual) is a leading mutual life insurance company that is run for the benefit of its members and participating policyholders. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyholders consistently since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(K) plan services, and annuities. In addition, the company's strong and growing network of financial professionals helps clients make good financial decisions for the long-term.

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