North Georgia Premium Outlets Welcomes New Retailers to Extensive Offerings this Spring


North Georgia Premium Outlets, a Simon Center offering savings of 25 to 65 percent off every day, announced today the additions of Francesca’s and The Craze to the center’s extensive retail options. These new additions will join the center’s roster of over 140 retailers, including Eddie Bauer, now reopen in a new space, and Under Armour, debuting in a larger retail space this summer.

Set to open in Suite 930 near Coach, Francesca’s will make its center debut in a 1,600 square-foot space early this March.  The retailer will offer woman and teens an eclectic mix of carefully curated clothing, bright baubles, bold accessories and playful gifts that are as fun to give as they are to receive.

Set to open in the beginning of April, The Craze will offer boutique clothing, jewelry, handbags and accessories at an affordable price for women of all ages. The family owned business will open in a 3,218 square-foot space in Suite 785 near Journey’s.  

“Our goal is to continue providing a dynamic shopping experience to our community and those visiting the area,” said Shelley Korenbrot, Director of Marketing and Business Development at North Georgia Premium Outlets. “The recent additions will ultimately enhance the center’s overall offerings and further establish North Georgia Premium Outlets as a retail and dining destination for shoppers in the Atlanta-area and beyond.”

In addition to the new retail options at North Georgia Premium Outlets, the center also plans to relocate two retailers to larger spaces on property. Eddie Bauer, known for classic outerwear clothing and accessories for men, women and children is now reopened in Suite 425 near Vince Camuto in a 4,506 square-foot space. Scheduled to reopen in Suite 900 later this summer, Under Armour will offer performance gear and apparel for shoppers in a larger, 8,800 square-foot space.

For a full retailer roster and more, visit

About North Georgia Premium Outlets
North Georgia Premium Outlets is a leader for name brand outlet retailers located north of Atlanta in Dawsonville, Ga. The over 481,000 square-foot outlet shopping center features savings of 25 to 65 percent off every day at 140 stores including Ann Taylor, BCBG Max Azria, Burberry, Coach, Cole Haan, Gap Outlet, J. Crew, Kate Spade New York, Michael Kors, Nike Factory Store, The North Face, Polo Ralph Lauren, Pottery Barn Outlet, Reebok, Restoration Hardware, Saks Fifth Avenue Off 5th, The North Face, UGG Australia, Vera Bradley, Vince Camuto, Williams-Sonoma and more. For a map and store listings, as well as directions, events and tourism resources, visit

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