Linq3 Selects B2B Marketing Agency Arketi Group as Agency of Record


Arketi Group building new messaging, brand, website, collateral, PR initiatives 

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was selected by Linq3 as agency of record to create its messaging, positioning and brand identity, and incorporate these foundational elements into a new website, marketing collateral and public relations program.

During the initial stages of the partnership, Arketi crafted Linq3’s messaging and positioning platform to help the company communicate its unique value proposition to the market. Arketi continued the rebranding momentum by developing a new website ( and marketing collateral that speaks to the company’s key audiences—lotteries, retailers, partners and consumers.

“What caught our interest is Arketi’s proven messaging and branding methodology that helps technology companies address multiple markets with consistency across all channels,” said Daniel Cage, president and founder of Linq3. “Their B2B technology expertise makes them a trusted advisor as we seek to articulate a clear position in the marketplace.”

Linq3 brings 21st century technology to the lottery by offering today’s consumers what they expect—to get what they want, when they want it and wherever they are. Now the lottery is at their fingertips, enabling consumers to easily play at the gas pump, the ATM or in the checkout lane. Linq3’s patented lottery solution is simple to implement, compliant, secure, and reliable—and integrates with all major lottery equipment providers.

“Linq3 is an innovative company with impressive technology that has room to grow into other consumer payment environments,” said Rory Carlton, principal at Arketi Group. “Their need to communicate with multiple audiences—lotteries, tech partners and retailers—is typical of many of today’s B2B companies. And that’s a challenge we love sinking our teeth into.”

To learn more about Linq3’s innovative lottery technology, visit

About Linq3

For today’s busy consumer, buying a lottery ticket isn’t as easy as it could be. That’s why Linq3 provides a fast, convenient and secure way to play and win on-the-go. Linq3’s innovative technology creates an immediate playing experience that engages the consumer – right at the point of sale. Lotteries reach more players, and retailers realize more revenue. For more information, please visit

About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox Business, Brightree, PMG and Xerox. For more information, call 404-929-0091 ext. 210 or visit

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