ANNUITAS clients SecureWorks and PR Newswire have been named finalists in the Content Marketing Awardsfor strategies and programs that were designed and implemented by ANNUITAS. Presented by the Content Marketing Institute, the Content Marketing Awards recognize the best content marketing projects, agencies and marketers in the industry each year. ANNUITAS, an Atlanta-based Demand Generation Strategy and Change Management firm, was also named a finalist in the Partners category.
SecureWorks, a provider of intelligence-driven early warning cybersecurity solutions, is a finalist in two categories: “Best Marketing Automation in Content Marketing” and, in conjunction with ANNUITAS, “Agency/Client Content Marketing Partnership.” Communications products and services provider PR Newswire is a finalist in the categories “Best Multi-Author Blog” and “Most Innovative Content Distribution Strategy.”
“Content marketing and strategy are more important than ever because B2B buyers are increasingly less reliant on sales to provide the information they need to make decisions,” said Carlos Hidalgo, CEO and Principal of ANNUITAS. “We are pleased that our programs for SecureWorks and PR Newswire have received this independent recognition from the Content Marketing Institute. As a part of our process, ANNUITAS develops a content marketing architecture that aligns to the buyers throughout the purchasing process. This content is designed to speak to our clients’ audiences wherever they are in the buying cycle. It’s a proven formula we have seen drive results – and ROI – time and again.”
The Content Marketing Awards is the largest international awards program for the industry, presented by the Content Marketing Institute. The 2016 Content Marketing Awards include 76 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. Each category winner will have a chance to win the overall Project of the Year and each entrant also had the ability to nominate their agency for Agency of the Year. The Project, Agency, and Content Marketer of the Year will all be announced at a live awards ceremony at Content Marketing World in Cleveland on September 8, 2016.
ANNUITAS is a Demand Generation Strategy and Change Management firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. Known for its Demand Process? methodology, ANNUITAS works with clients to determine their demand strategy and implement processes that lead to self-sustainability and longer-term optimization. Learn more at http://www.ANNUITAS.com.