Integrated Marketing Firm Arketi Group Develops New Brand Identity, Launches Four International Websites for HighJump

8/16/16

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, developed unified messaging and branding for HighJump, a global provider of supply chain management software solutions. Arketi also launched four global websites for HighJump including TrueCommerce, a HighJump company, for the U.S., UK, and Denmark offices to help HighJump take the new brand and message to market.

To better support its more than 14,000 customers in 77 countries, HighJump commissioned Arketi Group to develop a unified messaging platform that resonates with their buyer personas, differentiates HighJump from competitors and positions them for continued aggressive growth. Arketi Group also refreshed the HighJump brand identity designing a clean and modern appearance.

“We knew launching a new website, let alone four global sites simultaneously, would be a big task,” said Bill Ashburn, CMO and senior vice president at HighJump. “From the beginning, Arketi Group made it clear they could meet our global messaging and website needs and be a good partner along the way. Their counsel and open communication throughout the process assured us that our sites were in good hands.”

The look and feel of the refreshed brand was incorporated into the style of the new HighJump and TrueCommerce websites. The websites streamlined solution presentation per each country’s individual needs and gave HighJump both a uniform brand look and unique content.

“As businesses grow and evolve, their online presence must also change to better fit their customers and prospects’ needs,” said Rory Carlton, principal at Arketi Group. “Understanding how prospects learn about HighJump in the awareness stage of the buyer’s cycle, the HighJump team made a wise decision to revamp their sites in a way that streamlines the path to purchase, informs prospects and remains consistent with the new brand.”

Since launching the new sites, HighJump has seen a significant increase in page views across the sites and has also experienced a jump in web visitor engagement.

HighJump’s solutions transform traditional supply chain solutions from siloed, complex and hard-to-implement, to a unified solution empowering customers to deliver more goods faster. Visit http://www.highjump.com to check out the new look and feel.

About HighJump

In almost every industry, buyers are becoming more fickle, and more demanding. For logistics executives, effectively meeting buyer needs has become a relentless quest for speed and agility. Traditional supply chain solutions -- siloed, complex and hard to implement -- no longer suffice, as competitors find ways to deliver goods faster and more profitably.

In today's "now" economy, HighJump helps you stay agile, with adaptable, connected solutions that harness the power of your trading partner community. From the warehouse to the storefront, from the desktop to the driver's cab, we can help you achieve new levels of supply chain responsiveness, performance and profitability.

HighJump's suite of warehouse management, business integration, transportation management and retail/DSD solutions form a complete, powerful and adaptable platform that allow you to drive growth, customer satisfaction and revenue. Today, HighJump supports more than 15,000 customers in 77 countries, ranging from small businesses to global enterprises. HighJump: supply chain accelerated. For more information, visit http://www.highjump.com.

HighJump is a trademark of HighJump Software Inc., registered in the U.S. and other countries.

About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, BuildingReports, Cox, Equifax and NCR. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.

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