Arketi Group, a high-tech public relations and digital marketing agency, was selected by Equifax Inc. to develop and execute a new public relations and thought-leadership program to further position the company as a trusted steward of consumer financial data.
Arketi has been working closely with the company’s consumer division, Global Consumer Solutions. This engagement features a targeted and strategic public relations plan to educate and empower consumers with credit knowledge. With a history of more than 100 years as a credit reporting agency in the U.S., Equifax is leveraging its wealth of consumer data and expertise to help today’s consumers understand credit and the implications it may have on life’s financial decisions.
“By collaborating with Arketi, we have elevated our focus on credit and financial literacy, enabling important dialogue with key media about the impact credit has on consumers when it comes to achieving long-term financial goals,” said Nancy Bistritz, director of public relations and communications for Global Consumer Solutions at Equifax.
“Arketi consistently approaches ideas with enthusiasm and creativity,” added Bistritz. “The team is professional, responsive, and dedicated to creating visibility and producing results.”
Throughout its work with Equifax, Arketi has reinforced the company’s thought leadership in the consumer financial services market, secured media coverage in targeted publications, and positioned Equifax as a subject matter expert on topics that are relevant to consumers.
“Equifax has a long history and powerful message to share with consumers about its evolution from a credit reporting agency to a leading provider of insights and knowledge,” said Mike Neumeier, APR, principal at Arketi Group. “There’s a distinct gap between the accessibility of financial resources and the individuals who need it most. Equifax is using both its experts and data to bridge that gap through strategic partnerships and initiatives.”
One example is Equifax’s partnership with The National Federation of Community Development Credit Unions, which was announced in June. Through this partnership, the Atlanta Westside community will have access to affordable banking, alternatives to payday loans, affordable home mortgages, and a suite of financial services designed to empower residents to achieve their financial goals.
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “Top Shops,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to marketing include Aptean, BuildingReports, Cox, Mobile Labs and NCR. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.