BtoB tech firm builds PR foundation and thought leadership platform
Arketi Group, a high-tech business-to-business public relations and digital marketing agency, is developing the PR program and strategy for MemberSuite, the leading provider of cloud-based management solutions for associations and nonprofits.
Arketi Group has a long history of working with local technology associations and was selected to drive awareness around MemberSuite’s leading position as the software and service provider for the modern association. MemberSuite provides an innovative SaaS platform and analytics offering that enables associations and nonprofits to serve and engage their members and operate more efficiently.
“Arketi did an impressive job at kicking off our PR engagement by generating buzz around our recent Series B funding coverage,” said Leeann Berner, vice president of marketing at MemberSuite. “The team also brings specific knowledge of the association space which has helped us elevate our message to our target market as we continue our momentum of growth.”
Associations and non-profits often rely on legacy, on-premise technology for member management. Founded in 2010 by MIT graduate Andrew A. Ryan, MemberSuite’s cloud-based platform supports various association and nonprofit organization’s activities, including membership management, billing, events and conference registrations, certification and higher education management, and fundraising.
“The influx of funds and proper operations management is the lifeline of any organization, yet the technology and tools non-profits and associations rely on often fall by the wayside,” said Mike Neumeier, APR, principal at Arketi Group. “Arketi will work closely with MemberSuite to execute a 2017 program that advances the importance of modernizing associations as they seek to better serve their constituents and help them operate more efficiently.”
Arketi Group is a longtime supporter and board member of tech associations including HealthMPowers, High Tech Ministries, MIT Enterprise Forum of Atlanta, National Technology Security Coalition, Technology Association of Georgia, Technology Executives Roundtable, and many more.
MemberSuite is the premier software and services provider of association management software (AMS) solutions for associations and nonprofit organizations of all sizes. MemberSuite harnesses the power of the cloud to deliver enterprise systems that enables modern organizations to accomplish every activity they need to serve their constituents. With dozens of modules, a fully-customizable platform and a dedicated professional services team, MemberSuite is changing the way modern associations do business. For more information, visit www.MemberSuite.com.
About Arketi Group
Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox, Equifax, NCR, Prime Technological Services, Sprint and UL. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.