The upscale mixed-use community will host a soiree on April 12 benefitting City of Refuge
Avalon, the award-winning mixed-use destination in Alpharetta, will host on April 12 Savor & Celebrate, a black-tie evening of culinary elegance under the stars offering an exclusive preview of Avalon’s much-anticipated expansion. Ticket proceeds will benefit City of Refuge, a local charitable organization.
Avalon is set to double in size this April, bringing eight new restaurants, twelve new retailers, 276 luxury multifamily residences and a 224,000-square-foot Class A office tower to the Alpharetta community. Avalon’s expansion will officially open to the public on April 13 with a ribbon cutting and street festival filled with entertainment, fashion vignettes and more celebrations throughout the day. However, on April 12, Savor & Celebrate will give guests the premier opportunity to experience Avalon’s excellent culinary line up and new fashion retailers and toast to the expansion with an unforgettable evening before the official opening.
“Savor & Celebrate will be the North Fulton social event of the year,” said Carla Toro, director of marketing for Avalon. “Guests will never forget this exclusive preview from our acclaimed chefs and the opportunity to be the first to experience everything new at Avalon as we usher in a new era while also benefitting a wonderful charitable organization.”
Guests will also enjoy an exclusive preview of The Hotel at Avalon, opening in January 2018, with a high-tech virtual reality experience, the unveiling of the hotel’s yet-to-be-announced chef-driven restaurant and a one-of-a-kind glass box viewing truck showcasing the staging of a suite. This soiree is a unique opportunity to be one of the first to step foot in the hotel’s lobby and restaurant, and the raw construction space will be transformed into a sneak peek of the hotel.
Savor & Celebrate will take place from 7 to 10 p.m. on Avalon Boulevard. Guests will dine and sip on delicious fare and handcrafted beverages from Avalon’s exciting new dining options like MF Bar and Brine Fish House, as well as live entertainment from The Equinox Orchestra and Blair Crimmins.
Retailers and restaurants opening in Avalon’s expansion include Jeni’s Splendid Ice Creams, Brooks Brothers, Urban Outfitters, Rumi’s Kitchen, Barleygarden Craft Kitchen and Bar, Boogaloos, Scout & Molly’s, Chick-Fil-A, Hammer Made, The Boardroom Salon for Men, Lucky Brand, Levi’s, MF Bar, District III, Pottery Barn, Williams-Sonoma, South Moon Under and Brine Fish House.
Tickets for Savor & Celebrate are available now for $250 per person or $400 per couple. All proceeds will benefit City of Refuge, an organization that transforms the lives of people in Atlanta’s most impoverished communities by equipping them with the tools to succeed. To purchase tickets, visit Avalon’s website.
For more information on Avalon’s expansion and grand opening celebrations, visit experienceavalon.com.
About Avalon
Avalon is a new experience in the timeless art of living well. In the heart of Alpharetta, this sustainably designed, 86-acre development with more than 500,000 square feet of retail, a 12-screen all premium theater, planned conference center and full-service hotel, Class A office, single-family residences and luxury rental homes infuses resort-level hospitality throughout a walkable, seamlessly connected community of shopping, dining, entertainment, living and working. It’s more than just another place to go, it’s a place to be — a hub of local art and activity that delivers the luxury of the modern South. At 2.4 million square feet and more than $600 million, Avalon is one of the largest projects currently underway in the United States. You can find more updates on Avalon at its website, Facebook page, Instagram or Twitter profile.
