Eric Mower + Associates builds campaign for Habitat for Humanity’s ReStore  

Matt Ferguson, executive vice president for Eric Mower + Associates (EMA), will present at this week’s Habitat for Humanity Global Conference in Atlanta, Georgia. Ferguson will discuss his past marketing strategies for brands like Disney and GE in his Macro Marketing on a Micro Budget session, and detail how similar approaches can be applied within a smaller non-profit budget.

EMA is a partner of Habitat for Humanity, donating services to build a campaign for Habitat for Humanity’s ReStore, a retail location where people can donate and purchase home goods such as furniture, fixtures, and accessories with the proceeds going to build Habitat for Humanity’s homes. The campaign consists of print ads, radio spots, digital ads social media assets and truck wraps. EMA leveraged its relationship with a Hollywood production company to produce a television commercial that drives donations in more than 60 markets nationwide.

More than 2,500 Habitat for Humanity representatives from around the world have gathered at the conference for a week of learning, networking and sharing with Habitat colleagues. The conference is headlined by former President of the United States Jimmy Carter and former First Lady Rosalynn Carter.  

About Eric Mower + Associates

Eric Mower + Associates is a digitally integrated independent marketing and public relations agency. With more than 210 professionals in Buffalo, Rochester, Syracuse and Albany, N.Y.; New York City; Boston; Cincinnati; Charlotte, N.C.; and Atlanta, EMA delivers strategic insights, digital solutions, smart creative, and award-winning results to clients. Part of two global agency networks—thenetworkone and IPREX—as well as the 4A's, EMA has estimated 2016 capitalized billings exceeding $200 million.