Arketi Group, a high-tech B2B public relations and digital marketing agency, launched a new website for Mobile Labs to provide an enhanced online user experience

Mobile Labs, a leading provider of enterprise-grade mobile testing solutions, needed a modern responsive website that fully showcases how its offerings help businesses transform in the evolving mobile-first environment without impacting its current search rankings and campaigns.

“Enterprises undergoing digital transformation are looking for trusted partners who can help them achieve their goals and oftentimes, the website is the first, and only impression they get about an organization,” said Dan McFall, president of Mobile Labs. “We turned to Arketi Group to streamline our website for the enterprise user and ensure we showed our value for each role that uses our platform.”

With Arketi’s help, the new website guides visitors through the four basic mobile testing needs, differentiates its mobile device cloud from other services, and helps visitors self-select their needs by roles.

“With the new website launch, our team sought to boost Mobile Labs’ search position while amplifying the company’s message, and improving the website navigation and overall user experience,” said Rory Carlton, principal at Arketi Group. “Just two months since launching the new website, Mobile Labs has already seen these benefits, including a significant boost in mobile traffic and average session duration, and a decrease in user bounce rate.”

About Arketi Group Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox, Equifax, NCR and Springbot. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.