Duluth’s Parsons Alley Wins Prestigious Urban Design Award

5/31/17

Parsons Alley, a public-private redevelopment project in downtown Duluth, Ga., has won a 2017 Charter Award from the Congress for the New Urbanism (CNU).  Regarded as the preeminent awards for excellence in urban design, the annual CNU awards honor outstanding achievements in architectural, landscape and urban design and planning worldwide.  According to the CNU, winning projects represent major contributions to designing and building more equitable, sustainable, connected, healthy and prosperous communities.  The winning team for Parsons Alley included: 

  • Bellfounder Consulting
  • City of Duluth
  • Fabric Developers
  • Frederik Brauer
  • Kronberg Wall Architects/Planners
  • TSW Planning/Architecture/Landscape Architecture
  • Vantage Realty Partners


Parsons Alley is a downtown Duluth arts and entertainment district featuring a variety of retail, entertainment and indoor and outdoor dining in new and repurposed historic buildings including a 1904 bank and a circa-1940 church and parsonage.  The area fulfills a vision by city leaders, who retained TSW to develop a Downtown Master Plan, and later to provide landscape architecture services.  Parsons Alley was a key recommendation of the Master Plan.  TSW developed conceptual design to construction documentation for the site, which also includes a large plaza to serve the downtown area and adjacent restaurants with seating, a bocce ball court, performance stage, public art, outdoor signage, outdoor lighting and redesigned surface parking.

“Parsons Alley is an exemplary project that integrates buildings and spaces in a way that draws people into the project.  TSW is proud to be honored by CNU along with the City of Duluth and its many partners who have worked together to help make Downtown Duluth a special place to be,” said Adam Williamson, senior principal of TSW.

“In Duluth, we recognize the aspect of urbanism that reflects local culture and encourages social interaction,” said Mayor Nancy Harris.  “Places that are culturally and regionally authentic almost always appeal to the local population and visitor alike.”

About TSW

TSW is a full-service planning, architecture and landscape architecture firm.  The award-winning Atlanta company was founded in 1990 and specializes in sustainable community design, architecture and landscape architecture.  TSW is a leader in the New Urbanist movement and employs a community planning and design process that links tradition and context with today’s cultural and environmental demands.  Sustainable design is an integral part of all TSW work, from the master plan level to the individual building components.  TSW’s staff members are LEED Accredited Professionals and their designs incorporate a range of ideas for progressive energy and resource saving solutions.  www.tsw-design.com.

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