Bert’s Big Adventure Kids Hit the Runway at Avalon’s Noon to Night Fashion Show


Third annual fashion show benefitting Bert’s Big Adventure takes place on Sept. 14 in Alpharetta

North Fulton’s hottest fall fashion event, Noon to Night at Avalon in Alpharetta, is back for its third year on Sept. 14 from 6 p.m. to 10 p.m. The exclusive fashion event benefits Bert’s Big Adventure, a nonprofit organization that provides a magical, all-expenses-paid, five-day journey to Walt Disney World® for children with chronic and terminal illnesses and their families.

“We’re beyond thrilled to welcome fashionistas, families and friends to Avalon Boulevard once again for Noon to Night,” said Carla Cox, director of marketing at Avalon. “For one night, Bert’s Big Adventure kids get to strut their stuff down a glamorous runway, and our community truly values the opportunity to gather and give back to this incredible organization while enjoying fabulous ensembles from our retailers and sips and bites from our restaurants.”

During Noon to Night, Avalon Boulevard is transformed into a magical, blue-carpeted runway that evokes images of haute couture fashion weeks. Bert’s Big Adventure children will strut down the runway with fashion models and local stars, showcasing the latest fall looks from Avalon’s best-in-class retailers. CNN's Christi Paul, along with Bert Weiss and Kristin Klingshirn from The Bert Show, will host the fashion show, and the rest of the cast will participate as models. Noon to Night will be even bigger in 2017, as Avalon recently debuted Boulevard East, an expansion doubling the size of the community and adding a bevy of new shopping and dining options.

The name of the event, Noon to Night, is inspired by the vast array of looks that will be displayed, from early-morning workout clothes to a date night little black dress. The evening will feature a cocktail reception with fare from Avalon’s famed eateries and complimentary beverages to all ticket holders.

“The Bert’s Big Adventure kids and families look forward to Noon to Night each year,” said Bert Weiss of Bert’s Big Adventure. “We are so excited to work with Avalon once again to create a magical evening for our families and the entire community through fashion, food, and fun. It's one of our favorite events of the year!”

Bert’s Big Adventure, founded in 2002 by radio host Bert Weiss and Stacey Weiss, not only sends children with chronic and terminal illnesses on an all-expenses-paid trip to Disney World, but they also provide year-round support and create a community of families that establish long-lasting friendships with others facing similar challenges.

Last year, Noon to Night raised $50,000 for the nonprofit organization.

General admission tickets are available for $50, and VIP tickets are offered at $150. VIP ticketholders will have access to a private reception party before the show and front row seats lining the runway. Tickets will go on sale on June 29 and can be purchased here. All proceeds from Noon to Night will benefit Bert’s Big Adventure.

For more information, visit Avalon’s website at

About Avalon

Avalon is a new experience in the timeless art of living well. In the heart of Alpharetta, this sustainably designed, 86-acre development with more than 500,000 square feet of retail, a 12-screen all premium theater, planned conference center and full-service hotel, Class A office, single-family residences and luxury rental homes infuses resort-level hospitality throughout a walkable, seamlessly connected community of shopping, dining, entertainment, living and working. It’s more than just another place to go, it’s a place to be — a hub of local art and activity that delivers the luxury of the modern South. At 2.4 million square feet and more than $1 billion, Avalon is one of the largest projects currently underway in the United States. You can find more updates on Avalon at its website, Facebook page, Instagram or Twitter profile.

About Berts Big Adventure

Established in 2002, Bert’s Big Adventure is a 501(c)(3) nonprofit organization that provides a magical, all-expenses-paid, five-day journey to Walt Disney World® for children with chronic and terminal illnesses and their families. To qualify for Bert’s Big Adventure, children must be between the ages of 5 and 12, live in “The Bert Show” radio listening area, prove financial need and have never been to Walt Disney World®. Following the annual trip, Bert’s Big Adventure provides year-round support through initiatives such as the Reunion Adventures, the Fairy Godparent volunteer program and additional charitable services. The trip and programs create a community of families that establish lasting friendships with others facing similar challenges. Online at, and

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