Festivals of Speed Expands to Georgia with Inaugural Metro Atlanta Event on Oct. 8

8/14/17

Motor vehicle enthusiasts can experience over 150 exotic luxury cars at Avalon in Alpharetta

Start your engines as Festivals of Speed rides into Avalon in Alpharetta with over 150 exotic cars and motorcycles on Sunday, Oct. 8. Luxury vehicles will line Avalon Boulevard throughout the day, with a special Ferrari display planned in honor of the Italian manufacturer’s 70th anniversary. Additional automotive designs by Lamborghini, Porsche, Rolls-Royce, Aston-Martin, Bentley, BMW, Mercedes and McLaren will also be on display.

“Avalon is known as a mecca for all things luxury, making it the perfect setting for this exciting event,” said Carla Cox, director of marketing at Avalon. “We’re thrilled to work with Festivals of Speed to line Avalon Boulevard with exotic cars and create an amazing experience for guests along with our incredible restaurants and retailers.”

Ferrari founder Enzo Ferrari first started the engine of a 125 S, the first vehicle to bear his name, in 1947. Seventy years later, Festivals of Speed will be celebrating this and other achievements by organizing special displays featuring some of the world’s most powerful and elegant Ferrari sports cars. Both vintage and contemporary examples will be on display.

“We’re thrilled to bring Festivals of Speed to Georgia and to beautiful Avalon,” said Joe Sabatini, president and founder of Festivals of Speed. “Atlanta is a key region in the collector car world, offering a wide variety of vintage and contemporary cars. When we were searching for a location for this event, Avalon made for the perfect choice with its luxury retail stores, elegant boulevard and sophisticated atmosphere.”For the last 14 years, Festivals of Speed has showcased the world’s most exotic automobiles, motorcycles, aircraft, watercraft and luxury brands throughout Florida. The itinerary for the weekend is as follows:

Luxury Lifestyle Cocktail Reception
Saturday, Oct. 7 from 8:00 – 11:00 p.m.Admission: $95 per person.

The Luxury Lifestyle Cocktail Reception will feature a display of vintage and contemporary exotic cars, motorcycles and luxury brands. Avalon will be transformed into a lavish soiree with over 250 guests enjoying gourmet culinary offerings, premium brand open bars, fine wine and spirits tastings, a live band, luxury brand displays and more.

Festivals of Speed Motorsports Display
Sunday, Oct. 8 from 10:00 a.m. – 4:00 p.m.

Admission: Free, with a suggested charity donation. VIP tickets are available for $125 per person.

This exquisite motorsport display will showcase the world’s most exotic cars, motorcycles and luxury brands all placed for display on the elegant Avalon Boulevard. High-end retail shops and chef-driven restaurants line the Boulevard, ensuring a festive day for all attendees. Featured will be both vintage and contemporary vehicles of all makes and models. Automotive designs by Lamborghini, Porsche, Ferrari, Rolls-Royce, Aston-Martin, Bentley, BMW, Mercedes, McLaren will all be onsite. VIP guests will enjoy a wide variety of culinary offerings, fine wines and spirits, cigar lounge, smooth jazz and much more. This unique setting allows for wines and cocktails to be enjoyed by attendees while strolling the entire display on the Boulevard.

For more information, visit experienceavalon.com and www.festivalsofspeed.com.

About Festivals of Speed
Festivals of Speed with headquarters in Eustis, Florida has operated for the last 14 years as the ultimate luxury showcase for discerning enthusiasts with a passion for all forms of transportation and luxury brands. The events display the world’s most exotic automobiles, motorcycles, watercraft, motorcycles & luxury brands throughout Florida. Plans to operate in Georgia are underway for Fall 2017.

About Avalon

Avalon is a new experience in the timeless art of living well. In the heart of Alpharetta, this sustainably designed, 86-acre development with more than 500,000 square feet of retail, a 12-screen all premium theater, planned conference center and full-service hotel, Class A office, single-family residences and luxury rental homes infuses resort-level hospitality throughout a walkable, seamlessly connected community of shopping, dining, entertainment, living and working. It’s more than just another place to go, it’s a place to be — a hub of local art and activity that delivers the luxury of the modern South. At 2.4 million square feet and more than $1 billion, Avalon is one of the largest projects currently underway in the United States. You can find more updates on Avalon at its website, Facebook page, Instagram or Twitter profile.

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