Cresa Represents Gro Solutions in Relocation of its Headquarters to Bank of America Plaza in Midtown

8/30/17

The banking software services company plans to host 200 new jobs.

Cresa, the world’s largest tenant-only commercial real estate firm, recently represented Gro Solutions,an innovative technology firm providing seamless and simple digital sales solutions to banks and credit unions tying together marketing efforts and institutional growth.Founded in 2015 in Johns Creek, the team led by David Eads, saw the need for a more modern banking experience and set out to help companies attain new customers nearly instantaneously.Brooks Morris, Vice President, with Cresa represented the company in its lease negotiations for the new headquarters at Bank of America Plaza.

Eads, CEO of Gro Solutions stated, “Brooks was instrumental in building synergy among the leaders of Gro Solutions including the Board of Directors. He was thorough in asking all of the right questions to truly understand how our office space would support the vision for our company culture, client needs, and productive workflow. We started with a wide scope of multiple submarkets and he guided me through all of the decisions with a disciplined process that addressed economic and non-economic factors.”

Brooks Morris, Vice President with Cresa, said, “After detailed discussions with David Eads about their business, it became very clear that building a culture that attracts and retains top talent will be critical in supporting their growth plans. As we went to market and advised Gro, we identified Midtown as the absolute number one choice for location. After securing very favorable economic lease terms, we began working closely with the leadership team on the buildout of their space. They have a unique need of open collaborative space with many options for private and semi-private functions. We are extremely excited for the finished product. Working with people like the leaders of Gro Solutions makes what I do all the more enjoyable.”

The landlord, Shorenstein Properties, LLC was represented by Jeff Keppen and Nicole Goldsmith of CBRE. Bank of America Plaza is designated as an Opportunity Zone and located directly across the street from the North Avenue MARTA station.

About Gro Solutions

Founded in 2015, Gro Solutions provides a digital sales platform to drive acquisition growth for banks and credit unions, across all channels of their business. The Gro Sales Platform features innovative and intuitive software solutions designed to optimize both the financial institution and end user experience for digital sales tasks, such as account opening and loan origination. For more information, visit www.grobanking.com, or follow us on Twitter, @GroBanking.

About Cresa

Cresa is the world's largest tenant-only commercial real estate firm. In representing tenants exclusively—no landlords or developers—Cresa provides unbiased, conflict-free advice. Its integrated services cover every aspect of a real estate assignment, including strategic planning, employee demographics, workplace strategy, site selection, incentives negotiation, market research, transaction management, project financing, project management, portfolio management, and relocation services. Cresa offers clients customized solutions worldwide through more than 60 global offices. For more information, visit www.cresa.com.

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