With the goal of improving operational efficiencies and providing a real-time reporting platform for management, Peachtree Hotel Group (PHG), one of the nation’s fastest-growing hotel investment and management platforms, has chosen ProfitSword and the ProfitSage suite of applications for its portfolio of hotels. Peachtree operates 34 hotels concentrated in the southeastern United States with Comfort, Starwood, Hyatt, Marriott, IGH, and Hilton brands.
ProfitSage is a web-based financial business intelligence application providing users with data in real-time. With a high level of integration throughout an organization, countless operational efficiencies are created, including the elimination of manually keying data from one system into another. Daily, weekly and/or monthly reporting can be done with the click of a mouse, and creating accurate forecasts and budgets are made simple by having historical trend information at one’s fingertips. Individual users can easily create their own dashboards to visualized the data that is important to them. The BI application consists of modules that interface with the PMS, back office accounting, point of sale, sales-automation and payroll systems in order to warehouse critical operational data. The information is then used within the different applications to produce income journals, detailed forecasts, line-by-line budgets, pace reports and hundreds of customized reports and dashboards. ProfitSage also imports STR data to provide comprehensive comparisons to the competitive set and provide roll-up reports for the entire portfolio.
“Experiencing rapid growth compelled us to look at the systems we had in place,” said Patrick O’Neil, Peachtree Hospitality Management president. “It was important for us to have a dynamic operating and reporting tool for both the property and corporate levels that could grow and expand with us. In today’s competitive environment, we looked for a solution that has a proven track record of success. The efficiencies created by the ProfitSage software and the real-time reporting features will help us to analyze our business and make more timely decisions. In the end, it is about profitability, and ProfitSage helps to provide the best return for our investors and ownership partners.”
“The Peachtree Group is a great partner to work with because they understand the technology and have the vision to know that their own needs will change rapidly as they grow,” remarked Tili Findley, ProfitSword president and co-owner. “The ProfitSage solution has certainly evolved over time and will continue to do so as our client partners’ needs change. One of our biggest strengths as a software company is our willingness to work with our clients to meet those changing needs. We continue to add functionality to the ProfitSage application, and our newest applications are a result of listening to their suggestions!”
“Our plans for growth continue to be aggressive, and the ProfitSage tool allows us to onboard a hotel immediately, giving us data and reports on day one,” noted O’Neil. With this kind of unfettered access to data, Peachtree will remain a leader in providing investors and owners with highest rate of return.”
About Peachtree Hospitality Group
Peachtree Hotel Group operates, develops, finances, and invests in premium-branded, select- and limited-service, extended-stay and compact full-service hotel assets under the Marriott, Starwood, Hilton, Hyatt, Choice and InterContinental Hotels Group flags. Since its inception, Peachtree has acquired, developed or originated more than $1.3 billion of hotel properties. Peachtree’s current portfolio is comprised of 70 hotel assets totaling 8,000 rooms, including 31 real estate assets owned or managed and 39 notes.
About ProfitSword, LLC
Founded in 2001, ProfitSword is an innovator in business intelligence software for the hospitality industry. ProfitSword solutions provide seamless integration of data and real-time information to enhance hotel managers’ decision-making process and improve profitability. ProfitSword is headquartered in Orlando, Florida, and serves more than 35 management companies representing more than 1,200 hotels worldwide. For additional information on the company and its customized products and software solutions, contact Colin Findley at (407) 909-8822 or go to www.profitsword.com.