Arketi Group co-founders and principals Rory Carlton and Mike Neumeier will share the stage at the 2017 International Communications Consultancy Organisation Global Summit, addressing the international gathering of communications agency leaders on best practices for using marketing technology to grow agency and client success.
The conference will be held on October 5 - 6 in Helsinki, Finland. The annual ICCO Global Summit brings together leading PR and communications professionals from around the world to speak on innovations and challenges in the industry.
Carlton and Neumeier will discuss how their BtoB tech PR and digital marketing firm uses marketing automation technology to grow its practices and generate reoccurring revenue. The presentation will address key considerations in developing a marketing automation practice, such as:
· Understanding the resources needed to build a marketing automation practice
· Selecting between leading marketing automation platforms
· Advising clients in choosing the marketing technology that is best for them
· Preparing for an impactful client marketing automation planning session
· Pricing the planning, implementation and ongoing use of marketing automation technology
“Marketing technology is redefining how communications teams interact with key publics, so it’s vital that agencies know how to deploy such technology for their clients,” said Carlton. “As the communications industry experiences continuing change, such as the entrance of management consultants into the industry, shrinking ad spend and the growth of influencer marketing, MarTech is an important opportunity for firms seeking to grow. It is not enough to know about the technology, agencies should embrace it, use it and counsel clients on how to apply tools like marketing automation to grow their revenue.”
Chaired by Elise Mitchell, CEO of Mitchell Communications and Dentsu Aegis PR Network, the 2017 ICCO Global Summit's theme is “Innovate, Engage, Evolve: Leading in a Transformational World.” Summit speakers feature global agency leaders including: Roger Bolton, president of Arthur W. Page Society; Colin Byrne, CEO of UK & EMEA Weber Shandwick; Aedhmar Hynes, CEO of Text100 Global Communications; Rob Flaherty, chairman and CEO of Ketchum; and Paul Holmes, CEO of The Holmes Group.
To learn more about the ICCO Global Summit 2017, visit: http://www.iccosummit.org/