Masterbuilt® Manufacturing, LLC has acquired the Smoke Hollow division of Outdoor Leisure Products, Inc. As a leader in the market of cooking products and accessories, the purchase of Smoke Hollow will enable Masterbuilt to continue offering consumers a wide selection of high quality, innovative products.
Since its founding in 2005, Outdoor Leisure Products has built its brand, Smoke Hollow, into one that includes the latest in technology and design. The brand’s work to serve the customer will complement Masterbuilt and all it has done to stand out as a leader in its market. “The timing couldn’t be better for both companies with the growth in the smoker category. The strengths that Masterbuilt brings to the table, along with our similar values and culture, will enhance and grow the Smoke Hollow brand,” said Rick Davidson, CEO of Outdoor Leisure Products.
Masterbuilt aims to provide the best tools to help consumers master the craft of smoking, grilling, frying, and more. “We are excited to have gained the value that Smoke Hollow brings to our company. Masterbuilt always seeks to give our customers the best and widest selection of products. We know that Smoke Hollow’s product offering paired with Masterbuilt’s deeper history, innovation, and reach will be a great fit,” said Masterbuilt President and CEO, John McLemore.
Masterbuilt’s acquisition of Smoke Hollow is effective immediately. Dominus Capital, the private equity partner of Masterbuilt, will continue to provide aid in combining the two businesses and achieving their goals for growth.
To learn more about Masterbuilt’s story and product offering, visit www.masterbuilt.com.
ABOUT MASTERBUILT MANUFACTURING, LLC
For over 44 years, Masterbuilt has built innovative and simple-to-use cooking products with the consumer in mind. It all started in Dawson McLemore’s backyard in 1973 with their first propane fish cooker. Today, Masterbuilt is well-known for the quality of its electric smokers, fryers, grills and automotive accessories. From the Butterball Electric Fryer to the Masterbuilt Electric Smoker to the Hitch-Haul brand of cargo carriers, Masterbuilt strives to build products that bring family and friends together.
ABOUT OUTDOOR LEISURE PRODUCTS, INC.
Originally established in 2005, Outdoor Leisure Products is a privately-held company based in Neosho, Missouri. Outdoor Leisure Products has always prioritized giving its customer high-quality and innovative products in the outdoor space.
ABOUT DOMINUS CAPITAL, L.P.
Based in New York, Dominus Capital is a leading middle-market private equity investment firm that focuses on management-led buyouts and growth capital investments in companies in the business services, light manufacturing and consumer sectors. Drawing on the experience, knowledge and network of its founders and a team of in-house operating executives, Dominus Capital works hand-in-hand with exceptional management teams to unlock the untapped potential of its portfolio companies. The firm takes a long-term and conservative approach to investing and has a consistent and successful track record of achieving significant growth at its portfolio companies. The Dominus Capital team members have executed over 50 transactions over the past 20+ years. For more information, please visit www.dominuscap.com.