ATLANTA--(BUSINESS WIRE)--KSCA | Investment Banking represented Alternative Apparel, Inc. in its sale to HanesBrands, Inc. (NYSE: HBI). Alternative Apparel is a marketer of better apparel basics under the Alternative brand to the distributor, online, direct-to-consumer, and traditional retail channels. Hanes purchased privately held Alternative Apparel in an all-cash transaction valued at $60 million on an enterprise basis.
Alternative Apparel, founded in 1995, sells Alternative branded better basic T-shirts, fleece, and other apparel & accessories. Alternative is a lifestyle brand known for its comfort, style, and social responsibility.
KSCA | Investment Banking (www.ksca.com) served as the exclusive financial advisor to Alternative Apparel in this sale transaction. KSCA is a leading industry-focused Mergers & Acquisitions advisory firm, having represented over 100 companies in the industry. Gary Catherman (404.898.7878 / email@example.com) led the KSCA transaction team advising Alternative Apparel.