BrightWhistle Closes $2.05M Series A

ATLANTA--(BUSINESS WIRE)--BrightWhistle Inc., a first-in-class social patient acquisition platform provider, announced that it has raised $2.05 million in Series A funding, led by Huntsville based Eastside Partners, Atlanta-based Hamilton Ventures, Atlanta angel investor Paul Iaffaldano and prominent healthcare technology focused angel investors Fred Goad and G.T. Laborde. The Company also announced the onboarding of several new clients including Piedmont Healthcare, Duke Raleigh Hospital and Dekalb Medical.

The only HIPAA-compliant, healthcare-focused Facebook Ads API partner, the Company will use the funding to advance the continued development of its comprehensive solution designed to empower hospitals’ efforts to engage and acquire new patients through search and social media.

“We are thrilled to have all of our investors back in this round, along with the addition of two healthcare industry veterans, Fred Goad and G.T. Laborde,” said BrightWhistle co-founder and CEO Greg Foster. “We have spent the last year building a world class solution, establishing strong client relationships with some of the leading hospitals in the US, and building powerful case studies that demonstrate our solution’s capacity to significantly increase return on health care marketing budgets.”

“The fact that we were able to raise more than twice the amount of capital than we originally intended is a testament to what we are building,” said Chad Mallory, co-founder and COO, BrightWhistle. “A continual development cycle keeps our platform delivering optimal results for our clients, and having additional resources to invest enables us to accelerate our product roadmap.”

“BrightWhistle is first-to-market with a solution designed to empower the health care marketer’s social and digital media strategy. Everyone in the industry is capable of benefitting from its implementation - health care providers seeking to engage and acquire new patients, payers seeking to add customers, and other institutions focused on meeting Stage 1 and 2 Meaningful Use objectives,” said Emerson Fann, Managing Partner of Eastside Partners. “We are excited to increase our investment in a venture that is fundamentally changing the methods employed by healthcare marketers across the country and around the world.”

About BrightWhistle Inc.

Established in 2010, BrightWhistle delivers a complete Social Patient Acquisition solution to health care providers, insurance companies, and other health care institutions. The Company’s proprietary solution applies advanced technology designed to enhance a provider’s online profile while targeting high value patients and procedures through search and social media. The company also provides its platform to select marketing agencies with specialization in healthcare. BrightWhistle is one of a small, select group of companies with official access to the Facebook Ads API and the only company in that group exclusively focused on providing solutions to healthcare providers with full HIPAA compliance. The company was named one of the Top 10 Innovative Companies in Georgia for 2012 by the Technology Association of Georgia. BrightWhistle is based in Atlanta, Ga and can be found at brightwhistle.com.


About Eastside Partners

 

Eastside Partners makes $1-5 million growth equity investments in healthcare and IT companies based in the southeastern US. Their senior team has been together since Eastside’s predecessor, Southeastern Technology Fund, was founded in 1998. Since then, they have invested more than $130 million in over 50 companies.

 

About Hamilton Partners

Hamilton Ventures, LLC is a privately held investment company actively engaged in making investments on behalf of its principals and its co investment partners, with a focus on providing expansion capital to rapidly growing companies. Hamilton Ventures provides investment services exclusively to the Hamilton Ventures sponsored investments. Among the services provided are identification of investment opportunities, evaluation of prospective investments for conformance with portfolio objectives, negotiation and consummation of transactions and ongoing asset management.

 

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