Georgia’s College Football Program Valued at $481.8 Million
Georgia has the seventh highest valued college football program in the country, with a net worth of $481.8 million, according to an annual analysis.
Georgia Tech’s college program was valued at $188.4 million in the study by Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus.
Texas remained the most valuable college football program with a valuation of $761.7 million, despite losing 5% in 2011-12. It also generates the most revenue in college football. However, Forbes last year valued the team at a much lower $133 million, up from $129 million the previous year.
The valuation priced the Longhorns higher than NFL's Jacksonville Jaguars, which was sold for about $760 million in 2011.
Brewer estimated the intrinsic valuations of 115 teams in the top-tier Football Bowl Subdivision. He used each team’s revenues and expenses, cash-flow adjustments, risk assessments and growth projections, among other things.